If you’ve ever found yourself caught in a spiral of overthinking, second-guessing, and "perfecting" every little thing in your business, only to realize nothing’s actually wrong... this post is for you.

Because what I experienced earlier this year was a textbook case of self sabotage in business. And it didn’t come with warning signs. It came dressed up as strategy, refinement, and evolution—until I realized I was creating problems that didn’t actually exist.

And that realization changed everything.

The Moment I Knew Something Was Off

The end of last year looked amazing on paper: consistent growth, new offers, bigger numbers. But internally, things didn’t feel right. I noticed myself getting indecisive. I’d change my mind on things I used to feel clear on. I started questioning the exact systems that had been working for me.

It didn’t feel like burnout. It felt like chasing.

I started tweaking offers, switching platforms, rebranding things that didn’t need rebranding. And the worst part? I convinced myself I was evolving.

Spoiler: I wasn’t.

I was subconsciously trying to keep up with a version of success that I thought I had to maintain. I was operating from fear, not freedom. From lack, not leadership.

Listen to the Full Breakdown:

 

 

 

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In the episode, I talk about exactly how this pattern unfolded—the beliefs, behaviors, and "strategy spirals" that snuck in without me realizing. I also share how I moved through it.

What Self Sabotage in Business Really Looks Like

It’s not always dramatic. Sometimes, self sabotage is quiet. It sounds like:

• "This offer needs a total overhaul."
• "Maybe I should pause the launch until everything’s perfect."
• "What if they don't get it? Maybe I should add another bonus... or change the price... or scrap the whole thing?"

It feels like strategy. But it’s not. It’s fear in disguise.

And as someone who’s been in business for over a decade, I’ll be the first to say: self sabotage doesn’t go away just because you’ve hit certain revenue milestones. It just shapeshifts.

How I Found My Way Back

I had to strip everything back. Not externally—internally. I had to:

• Rebuild trust with myself
• Let go of the need for certainty
• Move forward even when the plan wasn't "perfect"
• Reclaim my voice, momentum, and identity

And that’s when everything shifted. Again.

I stopped trying to replicate past wins and started creating from conviction. From joy. From alignment.

I started acting before I had the whole map.

That’s where real momentum came back—when I trusted that each small step was the path.

If You’re In That Space Too...

You’re not broken.

You’re not behind.

You’re not bad at business.

You’re likely just in a loop of self-sabotage that looks a lot like smart strategy.

You don’t need another funnel tweak.

You need to reconnect to your power, your desire, and your sense of direction—from within.

That’s exactly why I created RECLAMATION.